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The big winners in the Ebusiness arena are those who practice customer-centric design. More than simply a matter of jazzy graphics, customer-centric design is about earning the trust and loyalty of a dedicated customer base by making the quality of the user experience the centerpiece of the total online strategy. As illustrated by the examples of the many big winners covered in this book, for those who practice customer-centric design, the online user experience is a major part of a company's value. And, as shown by the experiences of the many dot-com also-rans cited, anything less than a total commitment to the user experience is, at best, an expensive, humbling exercise in futility. While there are a multitude of books on the art and science of user interface and Web site design, until now none has focused on the online user experience from the corporate strategist's and marketing manager's perspectives. The first guide to linking business strategy with the art and science of online user experience, "Built for Use offers a total approach to the planning and development of ebusiness experiences that build long-term customer loyalty and drive long-term profits. Drawing upon her experiences as a user-experience strategist for numerous Fortune 1000 firms, Karen Donoghue explores key business strategy and user-experience issues in a concise, jargon-free style for nontechnical managers. With the help of fascinating and instructive before-and-after case studies from State Street Corporation, Fidelity Investments, Trellix Corporation, and other major players in the ecommerce arena, Donoghue makes a strong business case for customer-centric design practices. She describes userexperience and design-strategy best practices for everything from putting together and managing an interdisciplinary team dedicated to delivering superior user experience to measuring the design strategy success and ensuring continued customer satisfaction.

In this dynamic new text Angie Taylor provides a comprehensive guide to the fundamental workings of After Effects, explaining how to think creatively with the software, so that you can achieve the most unique and professional-looking results. Also included are lots of invaluable tips, tricks, ideas, animation rules, design and typography rules and details of other resources you will find useful. The free CD-ROM provides the necessary files to complete each tutorial in the book, as well as a plethora of free fonts, footage, plugins and demo software (including Adobe's After Effects 4.1 Tryout version). Readers are also encouraged to build their own, custom project, applying the techniques learned in each chapter, and completing the book with a totally unique piece of work. The associated website (www.angie.abel.co.uk/book.html) contains links to interesting related sites for up to date news, as well as inspirational work from other professional After Effects artists. If you are a designer already using After Effects and want to improve and reconfirm your working methods, brush up on your creative skills, and improve your graphic and animation techniques, or if you simply need to learn After Effects from scratch, then this is the book for you. FREE CROSS-PLATFORM CD-ROM INCLUDES: AFTER EFFECTS TEMPLATES EXTRAS FREE STUFF - FONTS - FOOTAGE - PLUGINS MOVIES SOFTWARE DEMOS (INCLUDES ADOBE. AFTER EFFECTS. 5.0 TRYOUT VERSION) TRAINING MATERIALS 7Unique book and CD package shows you how to get the best out of After Effects 5.0 7Exclusive FREE password protected 5.

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