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The big winners in the Ebusiness arena are those who practice customer-centric design. More than simply a matter of jazzy graphics, customer-centric design is about earning the trust and loyalty of a dedicated customer base by making the quality of the user experience the centerpiece of the total online strategy. As illustrated by the examples of the many big winners covered in this book, for those who practice customer-centric design, the online user experience is a major part of a company's value. And, as shown by the experiences of the many dot-com also-rans cited, anything less than a total commitment to the user experience is, at best, an expensive, humbling exercise in futility. While there are a multitude of books on the art and science of user interface and Web site design, until now none has focused on the online user experience from the corporate strategist's and marketing manager's perspectives. The first guide to linking business strategy with the art and science of online user experience, "Built for Use offers a total approach to the planning and development of ebusiness experiences that build long-term customer loyalty and drive long-term profits. Drawing upon her experiences as a user-experience strategist for numerous Fortune 1000 firms, Karen Donoghue explores key business strategy and user-experience issues in a concise, jargon-free style for nontechnical managers. With the help of fascinating and instructive before-and-after case studies from State Street Corporation, Fidelity Investments, Trellix Corporation, and other major players in the ecommerce arena, Donoghue makes a strong business case for customer-centric design practices. She describes userexperience and design-strategy best practices for everything from putting together and managing an interdisciplinary team dedicated to delivering superior user experience to measuring the design strategy success and ensuring continued customer satisfaction.

Experience firsthand what makes online information work and why Standards for Online Communication gives you guidelines for how to place information online within your company. It provides both a design and development process and a set of guidelines for the Internet, intranets, and help systems for designers and authors who need to create effective electronic information. Drawing on their design and consulting experience, authors JoAnn Hackos and Dawn Stevens demonstrate how to judge what will work for your users, how to translate users' needs into a set of clear specifications, and how to implement these specifications. Using examples of good design, they provide expert advice and guidance on: Giving customers and employees the online information they need to do their jobs How to organize online information so your users can easily navigate through it Dealing with the special design requirements of the Web, intranets, and online help systems What graphics users really need and where sound and video fit in The issues involved with accessibility and navigation multimedia, maps, indexes, hypertext, and more On the accompanying CD, you'll find a winhelp file of the book designed according to the principles taught in the book. Whether you are a webmaster, user-interface designer, content creator, or technical writer, with Standards for Online Communication you'll experience firsthand what makes online information work and why. Visit our Web site at: http: //www.wiley.

Specto design - Specto Design offers high-end los angeles web design, web site maintenance, logo design, graphic design and e-commerce solutions. Specto Design is made up of a team of expert information organizers, seriously talented developers and architects and not so serious but extremely talented designers capable of designing, deploying and managing web projects of exceptional quality at an affordable cost.

Glenn Davis (web design) - Glenn Davis was one of the first web designers. He is most well-known for his site, Project Cool which included a daily Project Cool Sighting (formerly known as: Cool Site of the Day) which was nothing more than a single daily link showing some of the best web design of the time.

Del padre visual productions - Del Padre Visual Productions is an interactive media production company offering video production, web site design, cd rom authoring, dvd authoring and graphic design.

Design education - Design education is the teaching of theory and application in the design of products, services and environments. It encompasses various disciplines of design, such as Graphic design, User interface design, Web design, Packaging design, Industrial design, Fashion design, Information design, Interior design, Sustainable design, and Universal design.

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